Online video is growing faster than most other advertising formats and mediums.

• Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016, according to our estimates.
• That's faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate
• Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats

Source: BI

Benefits of Video-Ad vs Print-Ad

Hi friends, In our last blog, we have talked about “Uniqueness” or special characteristics on which we should focus while advertise our product or service. In this article, we will see benefits of one ad format that is “Video-Ad”. A Video-Ad is promoting product or service or branding by demonstration its usage, characteristics, applications, importance, benefits, attraction, promotion, introduction etc. via showing a video clip with attractive audio and video visuals. It’s very simple in understanding that print advertisement can’t show or demonstrate the true sense of product with the appeal compared to Video-Ad, cause print ad doesn’t have multiple frames, audio, motion visual effects, usage demonstration, benefit demonstration with real people usage and testimonials.

All of us know TV and TV-Commercials, okay? that’s the main stream advertising which we can say Video advertisement or Video-Ad. Now the viewers and population of Video-Ad is far more vast than compared to print advertisement (newspaper, magazine, flex banners, hoardings, pamphlets, books etc.) cause the print ad circulation is done by physical distribution, while TV’s Video-Ads are aired to thousands of villages, cities and areas via TV broadcasting. So wherever TV can show programs or any content, publisher can display/show their product/branding ads via TV. Similarly in current changing time, the technology is moving so fast and Internet usage is increasing so fast that almost every area of our country have covered by internet via devices like computers, laptops, smart TV, mobile, tablets, kiosk, gadgets etc. So Internet is almost same spread compared to TV or satellite TV. Now come to our format, publisher and companies have now a STRONG and ACTIVE alternative of TV for publishing the Video-Ads with comparatively very low budget.

“With the popularity of video sites like YouTube, Vimeo, Vine, and now Instagram video content is exploding on the internet. Every month, 4 billion videos are streamed in the US by 75 million people. That's 1/4th of the entire U.S. population! It's no wonder that, according to Uberflip, 87% of marketers use video in their content marketing efforts, while only 66% use blogs, and 44% use articles and/or photo galleries. Currently YouTube is king of the jungle, with 2 billion videos streamed each year. This makes sense given that YouTube is the second-largest online search engine online, only behind its parent company Google! Video ad spend is also growing fast. In fact, by 2015 $6.3 billion dollars will be spent on video ads.” – Source: Uberflip & http://dashburst.com/video/state-of-video-in-2013/

Focus your Uniqueness in Advertising

Hi..Friends, You all must be fine and have enjoyed Diwali celebrations! In our last post, we talked about how to convert unsuccessful campaign to Successful ad campaign. We have seen some key areas where need to recheck when one need to start campaign. Beside these area, the key factor one should use wisely is brand’s “Uniqueness” in their promotion and marketing. What’s that"? It’s sometime inherent capability over other competitors that differentiate it in crowd. Most of people want to be Unique and look like Unique in their society. A male or female, young or old age, teacher or doctor, any group you may select or consider, everybody want to get appearance in crowd and that desire is part of their personality from centuries. That inherent desire leads to search similar Uniqueness in product or brand the buy to make them feel they are different and somewhat superior in common crowd. That part, if focused beautifully, plays some major role in building brand value as well as increase sales return.

Convert your unsuccessful campaign to Successful one!

Look, first don’t aim your efforts for anything less than success. But by any means if your campaign is not successful as per market expectations or requirement for the product marketing, then it’s advisable to admit that one need to explore some scope of improvement for the campaign. Here we will see how to explore scope of improvement. The foremost and key parameter to judge success is “measured results”. After some period of time if the results are not improving; considering other parameters are normally behaving; then it’s time to recheck campaign. Key areas to re-focus are 1. Timing, 2. Appealing audience, 3. Visual acceptance, 4. Social relation with audience, 5. Platform of ad campaign, 6. Fulfilling consumers’ desire, 7. Uniqueness, 8. Competitive attribute demonstration, 9. Influence factors for targeting audience, 10. Benefits or product quality appeal. If anyone is weaker or not considered seriously in campaign then it might chance to re-focus before re-campaign. Nowadays there is “Pattern ad” campaign is more famous. This is nothing new but campaign your product with historic successful ad campaign pattern with new visuals and demonstration, using last successful ad theme.

“Referral” phenomena consideration in Advertising

You must be aware and very well taken what means “Referral”. It’s one type of direct endorsement for the product by someone we know or by someone we like to “follow”! If anyone need to promote product to the Youth, then keep in mind what they tend to follow. Of course they are more friendly in behavior, more allow stack of others when they behave in “Group” or “Circle”. Even “Youth icon” plays major attraction and they like to follow what their icon follows. This is like “Status check” and common behavior which called “Well Versed” with current affairs. This is used in daily routine product or where product has more competition in the market. Generally it’s not case with “Niche” product where following not important, but passion of “want to be a Early bird”.